A comparison of German and American advertising reveals differences in technique and structures. Persuasion is central in both, but the grammatical structures and illocutionary devices available in each language vary. The culture is also reflected in the type and degree to which each language uses techniques of persuasive language. The findings…

This set of materials is designed to help incorporate business and technical French into the secondary school second language curriculum. It consists of a list of goals for introduction of such content, vocabulary lists and related exercises, and a variety of instructional materials and visual aids. Topics addressed include: postal services;…

Essays on the teaching of translation and on specialized translation, all in French, include: "Perspectives d'optimisation de la formation du traducteur: quelques reflexions" ("Perspectives on Optimization of Training of Translation Teachers: Some Reflections") (Egan Valentine); "L'enseignement de la revision…