Business schools and their foreign language departments are expected to support their students in the transition from the academic sphere into the world of work, where non-domain skills including intercultural competencies have gained importance in degree jobs. To react to labour market trends, the Institute of Business Communication and…

This talk is about finding "unity in diversity". I ask how we can best focus our research efforts and then design our teaching for those of us involved with teaching language for specific business purposes in the Asia Pacific region and the Middle East. In parts 1 and 2 of the presentation I discuss how we need to (i) refer to empirical…

This internship handbook for international business and business French at Holy Family College presents a rationale for internship programs, outlines program objectives and requirements, and identifies goals and objectives for student outcomes. Part I describes an internship program as a structured learning situation wherein a student applies…

Discusses programs for employees of global corporations seeking to learn more about language and culture. Detailed information is provided on the Ceran immersion program in Spa, Belgium. (Auth/JL)

Eleven papers cover the Language and International Trade Program at Clemson University, similar foreign language programs at other universities, and the role of government funding in the development of such programs. The papers include the following: (1) "The Language and International Trade Program at Clemson University: Remarks on Program…

The University of Rhode Island, through the cooperation of its College of Business Administration and Department of Languages, has undertaken efforts to market its business language program. The target group consists of the incoming freshman class, all of whom must have completed 2 years of high school language study and do some college work in a…

Eastern Michigan University's (EMU) bachelor's (B.A.) and master's (M.A.) programs in Language and International Trade began in 1978, and have awarded 181 B.A. and 249 M.A. degrees in their first 10 years. Two surveys of program graduates revealed that most are employed in jobs with international concerns. Alumni observations strongly reflected…

The successes and failures of a small private college in internationalizing its business curriculum are discussed. The college's condition of severely constrained resources is outlined, and the college's program development approach of sharing resources with other institutions is described. A consortium of local institutions was created to…

A college language instructor recounts his experience in a retraining program in business German at the West Germany's Goethe Institute. Twenty-eight individuals from the United States and from five European countries participated in a program that offered (1) a 14-day immersion into business-related German, (2) establishment of German business…

In response to demand, an institute for specialized French language instruction in Moscow has increased its offerings of business French. The demand appears to come from four groups: economists; technical professionals; language specialists; and government officials. This interest has caused a rethinking of instructional approach and methods. (MSE)

Ten papers, the fifth part of the conference on the applications of foreign languages and international studies to business, examine programs in business French. The following papers are included: "Branching Out: Career French at Bowling Green" (Michael D. Locey); "Toward a More Professional Foreign Language Curriculum: Needs, Programs, Problems"…

The development of a Computer Assisted Language Learning for Information Organization and Production in Europe (CALLIOPE) program is discussed. CALLIOPE is a program launched by the European Community that is intended to provide computer-based foreign language instruction for the business and industrial environment. Program goals are two-fold: (1)…

To address the community need for international training for small business, Normandale Community College applied for and obtained a federal grant for a program to assist 20 small to middle-sized firms in increasing their export capabilities to the Netherlands and West Germany, countries to which Minnesota had already developed strong trade ties.…

For many years, the modern language enrollment at Butler University included many students with a second major in education, and the language curriculum served this population. As the number of teacher trainees diminished, foreign language majors increasingly indicated second majors in business. To serve this population, the foreign language…

At the College of St. Thomas (Minnesota), both an undergraduate and graduate business program requiring advanced language study and study abroad were developed. Administrative support for the program, support for faculty specializing in business language, and careful planning have helped to avoid anticipated problems. Language department harmony…