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Direct linkNeidigh, Robert O.; Langella, Ian M. – Journal of Education for Business, 2020
The fictitious online retailer "Elbe" faces a deterministic demand for products over a geographic area and fulfills this demand using supply nodes and fulfillment centers. Experiential learning using provided solver and ILOG models (available upon request from the authors) for this supply chain allows students to experiment with…
Descriptors: Supply and Demand, Internet, Retailing, Mathematical Applications
