Background: Previous research has advocated the use of an integrated business curriculum, and has examined issues related to content, design and delivery of an integrated curriculum. However, no study was found that evaluated deans' perceptions of the importance of integration, the status of integration efforts, and the resources necessary for…

A survey of 152 experienced business teachers and 46 business education student teachers found that neither group had major teaching concerns; both felt time pressures. Prospective teachers were more concerned about discipline and student control; experienced teachers were more concerned about sharing educational planning with students. (SK)

Recommendations for curriculum made in "The Unfinished Agenda" and recent national marketing education curriculum activities are discussed. A checklist for teachers to use to review their curricula as well as ideas for incorporating the development of basic skills into the marketing education curriculum are also presented. (CT)