This study builds on the long-identified gap between the marketing industry and marketing academia. The research investigates the relationship between resource-based factors and marketing faculty's intention to use marketing analytics technology. The theoretical framework for this study is the concerns-based adoption model (CBAM). Resource-based…

The pressure on higher education institutions (HEIs) to realize third mission activities continues to grow, intensifying the search for incentives to motivate academics to engage with stakeholders outside their HEI. Previous studies have found limitations in intrinsically motivating academic engagement; therefore, this study investigates the…

Management educators have developed a wide variety of approaches to ensure students develop job-ready skills, resilience, and other forms of career capital to gain and retain employment in an ever-changing, competitive job market. Yet, concerns about the employability agenda's consequences for students' self-concept and wellbeing have gained…

The authors' purpose was to investigate the challenges facing business education in the Arabian Gulf countries. The study stems from the need of Gulf Cooperation Council (GCC) business colleges to explore and tackle the risks arising from the regional and global challenges that jeopardize their role and relevance in the future. A survey was sent…

This paper explains a new model of entrepreneurship education at university level. The early development of potential entrepreneurs through education, experience and nurturing may be one of the most important initiatives that business and other academic schools can pursue, because the role of entrepreneurship in creating new businesses (as well as…

Georgia business teachers (49 industry certified, 188 not industry certified) and 378 business representatives rated 80 business education industry certification standards developed by the state department and the Society for Human Resource Management. Teachers generally rated them higher, but all three groups commented on lack of funds, lack of…

Mount Diablo High School (California) and Pacific Bell's successful partnership is based on (1) willingness of parties to make time commitments; (2) allowing students to develop relationships with business volunteers; (3) patience; (4) constant monitoring; and (5) consideration of how the business partner can help educators achieve their goals for…

A study was made to determine whether typing teachers in Connecticut secondary schools were aware of practices used by beginning office workers. It was concluded that business education teachers must keep abreast of current office practices and procedures. (JOW)

This statement by the Policies Commission for Business and Economic Education discusses the benefits of linkages with business for the business educator, the businessperson, and the student. Examines cooperation with business, membership in professional organizations, job placement, continuing education, scholarships and grants, and linkage…

The article suggests some pratical methods of bringing the classroom and real world together. (MW)

There are two major forces which are changing education for business. Increased competition among agencies offering business programs and increased governmental control will affect these programs. The character and attitudes of business teachers will determine the influence of these forces. (Author/JC)

Describes a three-week refresher course for business educators designed to update teachers' knowledge of changing conditions in the business world through actual work experience in different business offices after conducting job interviews at government manpower centers. Responses to the program from participating businesses, government agencies,…

The document is a manual for local consumer finance offices, to guide them in their participation as an industry in a Chamber of Commerce Business-Education Day, a program offered as a means for teachers and business executives to become better acquainted, exchange views, clear up misconceptions, and gain better insight into each other's problems.…

The purpose of this article is to encourage educators to include more decision-making opportunities by using two proven teaching methods--case studies and role playing. It focuses on specific skills that can be taught and the elements of an appropriate classroom environment that assist students in practicing decision making. (JOW)

Federal funds are available to encourage the development of programs involving cooperative efforts by education and business and industry to design and implement inservice occupational experience programs for business teachers. (Authors)