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Meichang, Ouyang; Wenzhong, Zhu; Dan, Liu – English Language Teaching, 2017
Business English in China has evolved into a cross-disciplinary program from ESP, with more than 1000 universities having set the program of business English in bachelor, master or doctor degree levels. In general, it has undergone a rapid development and enjoyed a more and more social recognition. This paper tries to uncover the underlying…
Descriptors: Foreign Countries, Business English, English for Special Purposes, Program Development
Xuemi, Lu; Wenzhong, Zhu – Higher Education Studies, 2019
The development of business English (BE) program cannot separate from that of its closely-related discipline. However, little is known about business English disciplinary development from the angle of postgraduate education in China. Through questionnaires and interviews on 64 postgraduate students of Guangdong University of Foreign Studies…
Descriptors: Graduate Students, English (Second Language), Business English, Second Language Learning
Wenzhong, Zhu; Jingzi, Deng – English Language Teaching, 2015
Business English education has evolved into a cross-disciplinary programme in China as one of the hottest majors pursued by students and professionals. As Business English teaching develops in terms of diversity, richness, and depth, the demands placed on the teacher are also increasing. The paper assumes that the kind of teachers with…
Descriptors: Foreign Countries, Business English, English Teachers, English (Second Language)
Jingzi, Deng; Wenzhong, Zhu; Dimond, Elizabeth Elendor – English Language Teaching, 2016
The cultural information transferred by language is an important part of Business English teaching. Therefore, teachers of Business English should not only improve the language level of the students, but also develop the students' cross-cultural understanding. The cultivation of intercultural business communication (IBC) competence could not be…
Descriptors: Intercultural Communication, Business English, Business Communication, Asians
Wenzhong, Zhu; Muchun, Wan – English Language Teaching, 2015
Second language acquisition (SLA) as a sub-branch of applied linguistics has been researched by Chinese and foreign scholars for over 40 years, but few researches have been done on its implications for Business English teaching which needs more language teaching theories to support. This paper makes a review of related studies, and puts forward a…
Descriptors: Foreign Countries, Language Acquisition, English (Second Language), English Instruction
Zhengguo, Zhu; Lili, Lin; Wenzhong, Zhu – Higher Education Studies, 2016
In order to develop a more scientific education system of Business English courses, this paper studies the case of Guangdong University of Foreign Studies (GDUFS, one of Chinese top-three foreign language universities) by questionnaires. The result shows that: 1) Most of the students hope that the school could add more business courses in the…
Descriptors: Foreign Countries, Educational Practices, Business English, English (Second Language)
Wenzhong, Zhu; Cheng, Zhang – English Language Teaching, 2013
Business English education concern is of great significance. Business English for International Trade in Guangdong University of Foreign Studies (GDUFS) is widely acclaimed, and it is also a popular major. GDUFS has adopted the slogan "Learn from East and West, moral integrity and direct behavior". It is a famous cradle of learning,…
Descriptors: Foreign Countries, Business English, English (Second Language), Second Language Learning