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Download full textZhu, Wenzhong; Deng, Xuping; Li, Jingyi – English Language Teaching, 2014
Teaching courses in a foreign language was formally promoted by Ministry of Education in China in 2001. Guangdong University of Foreign Studies (Guangwai) as a top 3 Chinese foreign language university has taken the lead in teaching business courses in English instruction or bilingual languages. The paper summarizes and analyzes Guangwai's…
Descriptors: English (Second Language), Second Language Instruction, Business English, Bilingualism
Zhu, Wenzhong; Liu, Xuyang – English Language Teaching, 2014
Business English in China has evolved into a degree programme from an ESP teaching programme in the past decades. The degree programme of Business English major intends to cultivate multi-skilled talents of foreign language to better satisfy the real needs of society and economy through curriculum design and teaching method innovation activities.…
Descriptors: Foreign Countries, Majors (Students), English (Second Language), Second Language Instruction
Zhu, Wenzhong; Liu, Dan – Higher Education Studies, 2014
Based on a review of the literature on ESP and needs analysis, this paper is intended to offer some theoretical supports and inspirations for BE instructors to develop BE curricula for business contexts. It discusses how the theory of need analysis can be used in Business English curriculum design, and proposes some principles of BE curriculum…
Descriptors: Business English, English for Special Purposes, Second Language Learning, Second Language Instruction
Zhu, Wenzhong; Wu, Si; Guo, Tingting – International Education Studies, 2009
GDUFS, as one of China's top three foreign language universities with the longest history in business English teaching, has accumulated over 20-year experiences in this discipline. This research reflects into its business English teaching practices based on its graduates' employment status in recent years, and concludes that the students of…
Descriptors: Foreign Countries, Business English, Teaching Methods, Second Language Instruction
Zhu, Wenzhong; Liao, Fang – English Language Teaching, 2008
With the accelerating rate of globalization, business exchanges are carried out cross the border, as a result there is a growing demand for talents professional both in English and Business. We can see that at present Business English courses are offered by many language schools in the aim of meeting the need for Business English talent. Many…
Descriptors: Comparative Analysis, Business English, English (Second Language), Second Language Learning
