Analyzes the recognition, development, and use of the power of persuasion in American sales letters from 1905-20, as well as two other business-writing traditions that developed during this period: the "you" viewpoint and the "five C's." (KEH)

Examines sexual stereotypes in selected professional writing textbooks published from the 1930s to the 1950s. Maintains that these textbooks--portraying women as subservient, emotional, and frivolous, and men as decisive, logical, and strong--suggest that men are more suited for positions of authority, and have played an important role in…

Three arguments lead to the conclusion that the English of business is the business of English. First, reluctance to fully appreciate the English of Business stems in part from a serious misunderstanding about the development of written language in the Western tradition. While studying folktales and the origins of myths has made an awareness of…

This bibliography has been prepared in response to the growing interest, both in the United States and abroad, in English as a second or foreign language. The bibliography is selective rather than comprehensive, and provides a brief description of most publications. It is intended to be of assistance to foreign teachers of English as well as those…