This article is concerned with the history of "yours sincerely," a popular closing formula in English epistolary discourse. The formula was already used sporadically in the seventeenth century, gradually increased in frequency in the Late Modern period, and was the preferred subscription in English business correspondence by the end of…

The inherent coloniality of ELT, as both driver and product of Anglophone political power, poses particular challenges for ELT teachers and learners looking to engage with decolonizing agendas. With only scant evidence of these agendas translating into ELT practice, I explored decolonial options, counter-hegemonic actions, with my undergraduate…

Content-Based Instruction (CBI) is considered effective not only in mastering language skills, but also in acquiring the content knowledge of business subjects. WeChat, a popular communicative and interactive platform, is acknowledged as a new instrument to improve verbal teaching proficiency and obtain relevant information. The integration of…

This report discusses why Japan continues to struggle with and appears on the surface to be reluctant to embrace the English language as a medium to conduct business and indeed tourism as opposed to their South East Asian neighbours. The topics covered were the historical context of Japan's isolationist policy, Japan's educational system, and…

Teaching courses in a foreign language was formally promoted by Ministry of Education in China in 2001. Guangdong University of Foreign Studies (Guangwai) as a top 3 Chinese foreign language university has taken the lead in teaching business courses in English instruction or bilingual languages. The paper summarizes and analyzes Guangwai's…

Business English education has evolved into a cross-disciplinary programme in China as one of the hottest majors pursued by students and professionals. As Business English teaching develops in terms of diversity, richness, and depth, the demands placed on the teacher are also increasing. The paper assumes that the kind of teachers with…

The application-oriented development of local institutions has become a trend. Business English, with its "compound and cross-disciplinary" characteristics and the development of local economy have put forward higher requirements for the development of business English teachers in local institutions. This paper surveys and analyzes the…

Business English in China has evolved into a degree programme from an ESP teaching programme in the past decades. The degree programme of Business English major intends to cultivate multi-skilled talents of foreign language to better satisfy the real needs of society and economy through curriculum design and teaching method innovation activities.…

Second language acquisition (SLA) as a sub-branch of applied linguistics has been researched by Chinese and foreign scholars for over 40 years, but few researches have been done on its implications for Business English teaching which needs more language teaching theories to support. This paper makes a review of related studies, and puts forward a…

In this article, we shall examine why the creation of avatars in virtual worlds facilitates the learning of business English. We are committed to determining the factors that enable students in a French business school to consolidate their skills in English (from linguistic, socio-linguistic and pragmatic standpoints) and to develop more general…

Globalization has been one of the most important movements in business since the end of World War II. The business education establishment, as represented by the AACSB accreditation agency, has been struggling to get its member schools to properly prepare their graduates for this new global business environment. It has generally been conceded that…

Based on a review of the literature on ESP and needs analysis, this paper is intended to offer some theoretical supports and inspirations for BE instructors to develop BE curricula for business contexts. It discusses how the theory of need analysis can be used in Business English curriculum design, and proposes some principles of BE curriculum…

This article follows current research on English for Specific Business Purposes, which focuses on the analysis of contextualized business genres and on identifying the strategies that can be associated with effective business communication (Nickerson, 2005). It explores whether free internet dictionaries can be used for promoting effective…

The Comprehensive English Course (CEC) plays a vital role in English language learning for college students in China. However, students' motivation for this course is low due to the fact that they are bored with the instructivist-based teaching environment. This paper first reviews the theories of Constructivism, and then demonstrates how to apply…

This paper first reviews the developmental history and status quo of Business English Program in China. Then based on the theory of needs analysis, it researches on 226 questionnaires from Business English Program students from Guangdong University of Foreign Studies to investigate the problems encountered and current situation of Business English…