The present study aims to investigate the socio- and applied linguistic functions and frequency of lecturers' language behaviors (code-switching (CS), code-mixing (CM), and translanguaging) in terms of showing lecturers' social identity in the Georgian educational discourse, namely, in teaching Business English (English for Specific Purposes -…

This article analyzes the experience of teaching a foreign language in the field of "Advertising and Public Relations." Taking into account the specifics of the process of training specialists in advertising and public relations, to form a communicative competence that allows graduates to act in the field of public, professional…

Political, socio-economic, ideological matters of a new century set special requirements to immediate change of traditional approach to studying foreign languages. Academic mobility, integration in world scientific-educational space, creation of optimal educational system and programs allow efficiently solve the tasks aiming at qualitative…

This paper reports on an exploratory case study of learner participation within the context of online language learning in virtual world platforms. Data for this investigation was collected through a case study of a Business English course within a qualitative Case-Study Research framework. This study examines learner activity in virtual worlds in…

A Virtual Resource Center (VRC) has been brought into use since 2008 as an integral part of a task-based language teaching and learning program for Business English courses at Nantes University, France. The objective of the center is to enable students to work autonomously and individually on their language problems so as to improve their language…

This study investigated opinions of students regarding instructional use of PDAs (personal digital assistants). The study was conducted in the 4th semester elective course, BTO 204 - Business English at the Faculty of Education at Anadolu University. Purposeful sampling was applied in the current study. Five PDAs were distributed to sophomore…

Noting that accounting reports, including management advisory service (MAS) studies, reports on internal control, and tax memoranda, often appear rather dense and heavy in style--partly because of the legal environment's demand for careful expression and partly because such documents convey very complex information--this paper presents four…

To understand the specific differences between technical writing and ordinary writing, it is helpful to consider five definitions cited by W. Earl Britton: (1) technical writing deals with subject matter in science, engineering, and business; (2) it demands a specialized vocabulary, particularly of adjectives and nouns; (3) it involves a tightly…

Business communications students who too often feel themselves defeated from their previous attempts to learn to write need to be shown how to take the painful pressure off writing and how to learn written communication by using feedback. Six specific steps which may be followed in helping students cope with feelings of failure are: letting them…

In order to compare how healthy and troubled corporations communicate with their shareholders, a study examined the narrative of the 1982 annual report of 50 of America's best-run corporations (as compiled by Thomas Peters and Robert Waterman for their book, "In Search of Excellence"). The focus was on the letter to the stockholders--the…

As humanists, we aim to intensify the powers of thinking and of feeling in those whom we teach; to open to our students every possible avenue to thought, emotion, and expression; and to keep ourselves alive while we are doing these things. Must such humanistic aims be relinquished if the harsh realities in contemporary academe force us to take on…

A study of the vocabulary of business and economics involved morphological and semantic analysis of a sample of the lexis. The investigation began with the assumption that this lexis is not a rigid system of clearly-defined terms. Morphologically, a high degree of variety in productive types of compounding was found, exceeding by far the…

Presented are the philosophy, suggestions, and materials that grew out of the development of a competency-based course on business writing; special emphasis is given to punctuation. Steps to consider for a successful course in business writing include diagnosis of students' initial levels of proficiency in punctuation, on a rule-by-rule basis; the…

American Business Language Education (ABLE) is the product of cooperation between universities and companies in the private sector. It is not designed primarily for use in educational institutions but for use on-site in businesses and industries, and makes use of state-of-the-art telecommunications technology to accomplish distance teaching. The…

In preparing students for business writing, a technical writing class should foster (1) a sensitivity to audience and an understanding of the business or technical organizational audience, (2) analytical problem solving that precedes any but the simplest writing task, (3) understanding of the patterns of organization that make information clear to…