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Reep, Diana C. – Bulletin of the Association for Business Communication, 1989
Discusses the special training in report writing needed by students majoring in social work (practice in specific report structures, and in certain style matters, including objective word choice, excessive passive voice, and parallel structure in lists). (SR)
Descriptors: Business Communication, Business English, Higher Education, Social Workers

Ramsey, Richard David – Bulletin of the Association for Business Communication, 1994
Argues that American business schools fail to emphasize business communication, despite research indicating its huge importance to qualitative improvement. Considers the importance of communication in business success. (HB)
Descriptors: Business Communication, Business Education, Business English, Educational Trends

Eubanks, Philip – Bulletin of the Association for Business Communication, 1994
Presents an approach to teaching various kind of business messages that helps students recognize that different situations call for different rhetorical strategies. Details a memo assignment that blurs the boundaries between message types. (HB)
Descriptors: Business Communication, Business Education, Business English, Higher Education

Murray, Mary Ellen – Bulletin of the Association for Business Communication, 1994
Advocates the use of a portfolio approach to teaching business writing. Describes how a semester portfolio can be prepared by the student. Gives guidelines for the portfolio, suggestions for portfolio evaluation, and the benefits of such an approach. (HB)
Descriptors: Business Communication, Business Education, Business English, Higher Education

Murray, Mary Ellen – Bulletin of the Association for Business Communication, 1994
Explains how multicultural communication can be incorporated into units and assignments in a variety of introductory business communications courses. Considers how multicultural communications principles can be included in several specific types of courses. (HB)
Descriptors: Business Communication, Business Education, Business English, Course Content

Scott, James Calvert – Bulletin of the Association for Business Communication, 1994
Outlines the major goals and units that might be instituted in an international business communication course. Discusses important features of such a course. Describes how one teacher undertakes and carries out the achievement of the goals. (HB)
Descriptors: Business Communication, Business Education, Business English, Course Content

Rymer, Jone – Bulletin of the Association for Business Communication, 1994
Describes collaborative research and writing being carried out by scholars in the field of business writing. Narrates examples of long-term partnerships in which research has been carried out together by multiple contributors over a sustained length of time, along with its possible risks. (HB)
Descriptors: Business Communication, Business Education, Business English, Communication Research

Blyler, Nancy Roundy; Thralls, Charlotte – Bulletin of the Association for Business Communication, 1994
Narrates one example of a long-term partnership in which research has been carried out over a sustained length of time between two women at the same college. Discusses how differences can be negotiated, how collaborative ethics are formed, and how implications alter views of research. (HB)
Descriptors: Business Communication, Business Education, Business English, Cooperative Learning

Nelson, Ronald J. – Bulletin of the Association for Business Communication, 1994
Argues that business cards, as a key means of initiating business contacts, are worth studying in business writing courses. Shows instructors how to incorporate a unit on business card design into their business communications courses. Suggests the criteria by which business cards can be evaluated. (HB)
Descriptors: Business Communication, Business Education, Business English, Graphic Arts

Smith, Douglas C.; And Others – Bulletin of the Association for Business Communication, 1994
Analyzes communication apprehension, as operationalized in the Personal Report of Communication Apprehension, as an example that questions the boundaries of business communications and may constitute a banner for it. Examines the application of the report to a specific context. (HB)
Descriptors: Business Communication, Business Education, Business English, Communication Apprehension

Bosley, Deborah S.; Morgan, Meg – Bulletin of the Association for Business Communication, 1994
Provides a transcript of a dialogue between two researchers concerning their experiences as collaborative ethnographers. Describes some of the positive and negative benefits of collaborative work. (HB)
Descriptors: Business Communication, Business Education, Business English, Cooperative Learning

Dauwalder, David P. – Bulletin of the Association for Business Communication, 1986
Presents a method for teaching report writing that first establishes the order followed when writing a good business report and then presents, in reverse order, the steps of gathering information, interpreting information, and organizing information. (SRT)
Descriptors: Business Communication, Business Correspondence, Business English, Expository Writing

Hulbert, Jack E. – Bulletin of the Association for Business Communication, 1994
Describes an activity that helps students overcome the multicultural barriers that might be encountered in dealing with people from various cultures in a global economy. Outlines instructions, reporting procedures, principles to emphasize, and time required for the exercise. (HB)
Descriptors: Business Communication, Business Education, Business English, Cultural Differences

Cross, Mary – Bulletin of the Association for Business Communication, 1991
Summarizes four basic strategies in persuasion based on classical rhetoric, modern communication theory, and practical methods from advertising that can be translated for immediate use in the classroom. Suggests that the following maneuvers be taught: (1) echo the reader; (2) sell use; (3) ask for action; and (4) talk the reader's language. (KEH)
Descriptors: Business Communication, Business English, Higher Education, Persuasive Discourse

Gilsdorf, Jeanette W. – Bulletin of the Association for Business Communication, 1991
Discusses some aspects and strategies of persuasion that might underlie any written persuasive business message. Focuses more on "Think about It" rather than "How-to." (KEH)
Descriptors: Audience Analysis, Business Communication, Business English, Higher Education