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Direct linkLacka-Badura, Jolanta – Language Learning in Higher Education, 2020
This contribution reports on the use of genre-based instruction in developing students' job search pitch skills in a Business English course taught at the tertiary level. The "job search pitch" (also referred to as "personal branding pitch") is viewed as a subgenre of an "elevator pitch;" it is regarded as an…
Descriptors: Job Search Methods, Business English, Second Language Learning, Second Language Instruction
Reich, Pavel – Language Learning in Higher Education, 2021
The aim of the present paper is to focus on the language of Human Resources (HR) as one of the subfields of English for business purposes in respect of positive evaluation and stancetaking and to identify to what extent evaluative language common in real-life situations is reflected in currently available textbooks of English for HR (EHR).…
Descriptors: Human Resources, English for Special Purposes, Business English, Second Language Learning
Lacka-Badura, Jolanta – Language Learning in Higher Education, 2021
The paper investigates how the type of business content found in the reading materials offered by a popular Business English course book as well as the degree of the content's relevance and usefulness, are perceived by pre-service students learning Business English as part of their university curriculum. Twelve groups of first year undergraduate…
Descriptors: Business English, Business Administration Education, Reading Materials, Course Content
Sieglova, Dagmar; Stejskalova, Lenka – Language Learning in Higher Education, 2021
The twenty-first century is a time of unprecedented social and technological development. Defining the period is an internationally interconnected world pregnant with information, dynamic events, and individual choice. These attributes create a highly complex, unpredictable, ambiguous and volatile environment that places new demands on every adult…
Descriptors: Instructional Design, Second Language Learning, Second Language Instruction, Content and Language Integrated Learning
Sorvari, Jaana; Rusko, Satu; Jackson, Nina; Ainonen, Hanna-Leena – Language Learning in Higher Education, 2020
This activity report describes two cases of Language teaching for degree students in the University of Oulu with new pedagogical approaches aiming towards authentic working life skills. Co-creation, collaborative learning and cooperation across borders are the building blocks for these innovative language teaching projects. Case 1 describes…
Descriptors: Entrepreneurship, Case Studies, Second Language Learning, Second Language Instruction
Winchester, Jules; Williams, Simon – Language Learning in Higher Education, 2014
This paper aims to provide Business English and EAP practitioners with a rationale for including the analysis of narrative elements in business addresses in their language teaching in order to encourage critical thinking in learners. By studying these elements, and the rhetorical function of the narrative in particular, students can become more…
Descriptors: Annual Reports, Corporations, Business English, Critical Thinking
