Addresses the need to incorporate basic business writing as an integral part of the business learning process to develop critical thinking skills. Writing can be an invaluable method for enhancing the learning process. (JOW)

Intended for use by nonprofessional writers who must use the written word to communicate and get results, this book offers practical suggestions on how to write business letters, memos, sales and fund raising letters, plans, and reports. The book covers general principles of good writing and emphasizes the importance of editing. In addition, it…

A study that examined correspondence from 15 different business areas found the writing of that correspondence to be at a reading level higher than the average educational level of U.S. citizens. (LRA)

Describes a method for teaching students to prepare transmittal correspondence (memos or letters that accompany reports). (FL)

Analyzes the recognition, development, and use of the power of persuasion in American sales letters from 1905-20, as well as two other business-writing traditions that developed during this period: the "you" viewpoint and the "five C's." (KEH)

Argues that technical writing instructors should teach sound writing principles while preparing the student to cope realistically with some of the intentionally vague writing of the business-industrial world. (RB)

Argues that although "plain English" (or "readability") is important, more compelling imperatives, such as a genuine belief in honest, responsive communication, need to be central to a company's values and culture. States that a company needs to implement policies to insure that plain English is the mainstay of healthy…

Author offers a businesslike analysis of the problem of teaching written communication and a framework for constructing and managing a tailored solution to that problem. He includes a resource guide. (Editor)

Assessing the current state of writing instruction for the business world as well as promising developments of theory and practice in this expanding field, this book contains 14 articles by nationally known leaders in this teaching specialty. The first section of the book, looking at the writing process as it applies to professional writing,…

A major weakness in high school and college graduates is their inability to spell and use correct grammar. Secretaries do not correct obvious mistakes and young executives do not have good grammatical and letter writing skills. Teachers must develop proofreading skills in their students. (JOW)

In order to compare how healthy and troubled corporations communicate with their shareholders, a study examined the narrative of the 1982 annual report of 50 of America's best-run corporations (as compiled by Thomas Peters and Robert Waterman for their book, "In Search of Excellence"). The focus was on the letter to the stockholders--the…

As humanists, we aim to intensify the powers of thinking and of feeling in those whom we teach; to open to our students every possible avenue to thought, emotion, and expression; and to keep ourselves alive while we are doing these things. Must such humanistic aims be relinquished if the harsh realities in contemporary academe force us to take on…

Designed to correlate the subject matter of English with that of power mechanics, this course guide (1) provides the student with the opportunities for utilizing the skills gained in power mechanics to enter into a vocation and (2) provides the student with enough knowledge to consider post-secondary study. Objectives are divided into four…