Over the past decade, there has been an increasing emphasis on English for Specific Purposes (ESP) within China's higher education language programs. However, the shift towards ESP presents a multifaceted challenge, particularly for business English teaching at higher education, where speaking proficiency is crucial yet often falls below…

Over the last decade, online learning has grown to become an important part of higher education. However, despite the considerable volume of research in this area, many educators are still concerned about how online learning can be used in an effective way. This paper presents the results of research which set out to evaluate the efficacy of an…

This article summarizes new advances, as described by current research, in the methodology of teaching Business English as a lingua franca (BELF) in the era of mobile learning and provides the reader with hands-on strategies that are useful for BELF classes and applicable in distance learning. The primary objectives of this literature review are…

The purpose of this case study was to gain an understanding of how reading comprehension component abilities were developed through the English for business purposes (EBP) reading curriculum of the B.S. in International Business and Commerce program offered at the Universidad de Sonora. To gain this understanding, this case study analyzed the…

Business English in China has evolved into a cross-disciplinary program from ESP, with more than 1000 universities having set the program of business English in bachelor, master or doctor degree levels. In general, it has undergone a rapid development and enjoyed a more and more social recognition. This paper tries to uncover the underlying…

This paper investigated the language resources needed for communication in Vietnam's import/export services and the level of alignment with the associated English for Specific Purposes (ESP) course. To examine the communicative practices used in this workplace, the study employed methods of semi-structured interviews and a collection of 48 emails…

The educational potential of mobile and social media technologies in combination is becoming increasingly salient with the advance of modern technology. However, there is a dearth in the research on educational use of mobile social media for language learning. This study adopted a qualitative single case study approach to investigate a language…

Assessing the skills of the students who take part in a Virtual Exchange (VE) project is a challenging and complicated task, especially if it aims to engage both the students and VE co-organisers in the feedback and evaluation process. The objective of this chapter is to outline the pedagogical design of a business communication skills course and…

Content-Based Instruction (CBI) is considered effective not only in mastering language skills, but also in acquiring the content knowledge of business subjects. WeChat, a popular communicative and interactive platform, is acknowledged as a new instrument to improve verbal teaching proficiency and obtain relevant information. The integration of…

The twenty-first century is a time of unprecedented social and technological development. Defining the period is an internationally interconnected world pregnant with information, dynamic events, and individual choice. These attributes create a highly complex, unpredictable, ambiguous and volatile environment that places new demands on every adult…

The international symposium "Teaching Languages for Specific and Academic Purposes" aimed to bring together university instructors and researchers of LSP and LAP in order to share and explore approaches, methods, and practices which have emerged within diverse contexts. Topics include needs analyses, TBLT, curriculum development,…

For native and nonnative English speakers, employment increasingly requires proficiency in communication, given its critical role in employees' ability to successfully carry out work-related activities. Although communicating competently is important for employability, survey findings have suggested that employers believe that colleges are not…

This article is a comparative study of five pedagogical experiments that involved the use of the digital eZoomBook tool. An "eZoomBook" is a customized multi-level document incorporating links among the different layers that are accessible by tabs in a menu. eZoomBooks include a zooming in and out function allowing readers to navigate…

This chapter presents and discusses the results of a large-scale pilot study carried out in the context of a task-based, blended-learning Business English programme in the Foreign Languages and International Trade department of a French University . It seeks to explore the effects of pre-task planned Focus on Form (FonF) on accuracy in students'…

To further probe the alignment (or misalignment) of university and industry priorities in terms of English language skills development of future accountants, this study extends the earlier investigation of employers' perception on the communication skills needed by entry-level accountants. Using conjoint analysis, this research examines the…