This article analyzes the experience of teaching a foreign language in the field of "Advertising and Public Relations." Taking into account the specifics of the process of training specialists in advertising and public relations, to form a communicative competence that allows graduates to act in the field of public, professional…

This article presents study results on workplace writing from English-as-an-additional-language (EAL) employees' perspectives, and shares findings about how educational institutions in British Columbia can better prepare EAL students to write in the workplace. In post-secondary academic writing, content rather than writing accuracy is often…

One of the consequences of the digital era has been the undeniable rise in the use of English in business. Studies have shown that large numbers of people in the business community now rely on English to get their work done, and at the same time, that many business transactions now take place through digital technologies in the form of computer…

This is the first empirical study to examine the comparative predictive power of Chinese national college English language program (CEP), a Western university's English for academic purpose (EAP) language program, a standardised English language proficiency (SELP) test, and business diploma for the academic performance of Chinese students in…

The educational potential of mobile and social media technologies in combination is becoming increasingly salient with the advance of modern technology. However, there is a dearth in the research on educational use of mobile social media for language learning. This study adopted a qualitative single case study approach to investigate a language…

Assessing the skills of the students who take part in a Virtual Exchange (VE) project is a challenging and complicated task, especially if it aims to engage both the students and VE co-organisers in the feedback and evaluation process. The objective of this chapter is to outline the pedagogical design of a business communication skills course and…

Business English was officially approved to be an undergraduate major in China in 2007, which set off throughout China a boom of establishing Business English as undergraduate majors in educational institutions. Students swarm towards schools with Business English programs assuming their high job prospects after graduation. This study is a…

Based on Martin and White's (2005) heteroglossic engagement system of Appraisal Theory, adopting UAM Corpus Tool and Chi-Square test, this study aims to explore authorial stance and distinctive rhetorical strategies that have been employed to realize interpersonal meaning by the application of engagement resources in American and Chinese CSR…

Content-Based Instruction (CBI) is considered effective not only in mastering language skills, but also in acquiring the content knowledge of business subjects. WeChat, a popular communicative and interactive platform, is acknowledged as a new instrument to improve verbal teaching proficiency and obtain relevant information. The integration of…

As an undergraduate program, Business English is still in the initial stage of development in China. It is a new inter-disciplinary and applied discipline, the teaching of which is practical and diverse. Teaching assessment is an important part of the curriculum teaching because it is beneficial for the teacher to obtain feedback, improve teaching…

The twenty-first century is a time of unprecedented social and technological development. Defining the period is an internationally interconnected world pregnant with information, dynamic events, and individual choice. These attributes create a highly complex, unpredictable, ambiguous and volatile environment that places new demands on every adult…

Knowledge of the target specialized language should be of use to English for specific purposes teachers who teach pronunciation. Knowledge of the target learners' first language (L1) should also be useful when these teachers use contrastive analysis, error analysis or interlanguage theory. However, as far as teaching the pronunciation of the…

While teaching written communication to international business school students in Korea, the author received an email from a student to lacked thoroughness and clarity. He decided to use the email as a learning opportunity for his students to rewrite it. He discovered that while the results were good, there was an inability to write in a register…

The purpose of this research is to experimentally evaluate how the "flipped classroom" model used to deliver Business English, which is commonly an integral part to the ESP course at tertiary schools of Economics in Ukraine, to the students majoring in Economics fosters students' critical thinking skills and improved their academic…

One of the greatest challenges faced by university language centers in Italy is finding ways to motivate students to complete extracurricular language courses offered to help them meet their language proficiency requirements for graduation. It was hypothesized that the root of the problem was that the existing course offerings focus too narrowly…