Advertising, as a college degree program, has always had an identity crisis. The major has been housed in Communication, Journalism, Arts and Sciences and only occasionally, Business. In this paper, it is suggested that advertising is best located in the Business School, as it is one of the 4P's, which have defined marketing for nearly 70 years.…

Businesses and other organizations across the globe are becoming more and more data-driven, using a combination of descriptive, diagnostic, predictive and prescriptive analytics to gain a strategic advantage through understanding the past, what we hope to happen in the future, and the ability to accurately predict future outcomes. These forms of…

Universities, specifically their colleges of business, stress within courses, through events, and across their public persona the significance of gender diversity practices as a means to treat women fairly, provide them with equal opportunities, and to create an even playing field. The emphasis of this topic stresses that gender diversity is of…

Employers, higher education faculty, and accrediting bodies value communication as an important entry-level job skill. Unfortunately, research indicates that college graduates have inadequate communication skills and, in particular, lack strong business writing acumen. The ways business communication is taught, integrated, and assessed varies by…

This study investigates the impact of McGraw-Hill's "Connect™ LearnSmartAchieve" ("LSA") on student writing outcomes at a regional AACSB-accredited business school. The authors analyzed a total of 172 student writing samples before and after the introduction of selected "LSA" modules in six junior-level business…

This study seeks to examine whether the predictors of success for students in an online quantitative course are different than those for an online qualitative course. Data were collected from students taking online courses offered by an AACSB accredited College of Business at a medium sized state university (total student population 7,000) in…

Increasing globalization of the world economy has placed disruptive demands on management education. No longer is it sufficient for B-schools to focus only on developing the traditional, disciplined-based knowledge, abilities, and skills of graduates. For today's global economy, B-schools must also assure that graduates acquire what is commonly…

Undergraduate business law courses typically utilize traditional textbooks organized by topic. Individual chapters, address the usual topics including contracts, torts, the court system and ethics. An innovative approach to facilitating a business law course involves segregating sections of the course into common business disciplines. Rather than…

Business educators have been challenged recently to provide increased experiential learning opportunities for students. Proponents of experienced-based learning subscribe to the view that such experiences engage students actively in the learning process, and because of the linkage between practice and theory, better prepare students for the…