This practitioner reflection shares insights based on our seven-year journey pursuing an ambitious curriculum transformation espousing partnerships pedagogy within the School of Business (SOB) at Western Sydney University (WSU). With a significant proportion of first-generation and culturally and linguistically diverse students, employability is…

Business schools seek to prepare students for the workplace with employer-valued skills such as communication, teamwork, and application of knowledge. As such, a common practice for business and management educators is to involve students in collaborative team-based assignments and community projects. For example, to facilitate the development of…

Business Analytics has gained the attention of academia and industry due to three main trends namely, availability of data, methodological developments, and explosion in computing power and storage capacity. Many higher education institutes show interest in developing an undergraduate business analytics program. This paper develops a framework…

A finance program determines relevance by aligning with professional standards, such as the CFA's body of knowledge (CBOK). Resistance to the integration process occurs when faculty members disagree with the program's targeted cognitive rigor (CR). This study suggests mapping the CBOK's CR facilitates integration by allotting CFA learning outcomes…

What are the success factors for careers in marketing? This important question is lacking a definite answer so far. This paper presents an empirical study of the drivers of marketing career success. First, we interviewed renowned marketing executives about the characteristics that, in their view, make successful marketers. Next, we analyzed data…

A business school's reputation is a valuable intangible asset. Reputations have been found to influence human behavior related to applications, enrollments, faculty hiring, donor giving, and graduate employment. Despite these findings, there remains room for more research into the defining characteristics of business school reputations. Likewise,…

This paper presents an empirical study with 150 graduate students at a business school to analyse the educational impact of experiential learning about process-oriented thinking in the classroom versus online learning setting. The results show that both learning settings are effective in increasing student performance but the increase in student…

Research on entrepreneurship education (EE) emphasizes the role of learning environments, contexts and pedagogical choices in developing students' entrepreneurial competences. EE has assumed that it solely carries the task of improving entrepreneurial competences. Yet, the objectives, content and methods of teaching vary, and hence…

Over the course of several years, universities have noticed a trend that is affecting enrollment at their institution. Students want to make sure that wherever they chose to go to college they will have the best possible outcomes upon graduation. To ensure that students are well prepared, some universities have established professional readiness…

Student--faculty interactions that promote learning are essential contributors to student retention, academic success and satisfaction. But the factors that causally initiate and frame these interactions are not well understood. Only if students evaluate these interactions as positive will they seek them. We conducted a survey experiment with…

The inception of the business school began in Paris, France in 1819. From there the concept spread to other locations including the United States. In 1881 the first business school in America came to fruition when the birth of the Wharton School of Finance and Economy occurred. From the beginning business schools were steadfast in what was deemed…

College graduates earn higher wages than noncollege graduates, but questions remain about the degree to which this wage difference is driven by learning in college or by the signal that the degree sends to employers. Based on a review of the literature, I propose that the value of a marketing degree is much less related to learning marketing than…

District-level central office administrators (COA) and school principals influence the efficacy of reforms aimed at improving outcomes for marginalized students. This qualitative case study examines the experiences of COA and principals from one reform-oriented school district during their participation in a master's degree program in leadership…

What happens when college students are not able to enroll in the courses they want? We use a natural experiment at Purdue University in which first-year students are conditionally randomly assigned to oversubscribed courses. Compared to students who are assigned a requested course, those who are shut out are 40% less likely to ever take the…

Employers want recent college graduates prepared with skills that cut across majors, such as written and oral communication, teamwork, ethical decision-making, critical thinking, and applying knowledge in real-life situations. What is largely unknown is if some fields of study lend themselves to producing these desired skills over others. This is…