ERIC Number: ED076015
Record Type: Non-Journal
Publication Date: 1973
Pages: 20
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Nielsen Television '73; A Look at the Medium.
Nielsen (A.C.) Co., Chicago, IL.
The latest (1973) edition of Nielsen Television presents data on the television audience. Major findings are graphically summarized and data are presented for: number of stations receivable by household; households equipped with TV sets; United States TV households with color television; total United States households using television by time of day; average hours of household TV usage per day and per week; weekly viewing activity for women and men; persons using TV and distribution by women, men and non-adults; audience composition of selected prime time evening program types; prime evening regularly scheduled programs by type; Nielsen average audience estimates in five year audience trends; cable TV growth; and Nielsen average audience estimates in five year audience trends; cable TV growth; and Nielsen average audience estimates for the top 15 programs. (SH)
Descriptors: Audiences, Broadcast Television, Cable Television, Color, Commercial Television, Programing (Broadcast), Television, Television Research, Television Surveys, Television Viewing
A. C. Nielsen Company, 2101 Howard Street, Chicago, Illinois 60645
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Nielsen (A.C.) Co., Chicago, IL.
Grant or Contract Numbers: N/A
Author Affiliations: N/A
