Looks at how technology is changing the way career centers conduct business. Examines the move toward a "paperless office" and the risk of not serving everyone by going paperless. Describes ways in which technology is increasing student preparedness and the need to answer students increasingly informed questions in person. (RJM)

Discusses ways in which career center professionals can attract the interest of the media. Describes what the "news" media is looking for in stories; presents a story that is appealing to news professionals. Also covers making professional contacts, writing a press release, and talking to a reporter. (RJM)