A personal brand is an individual's reputation and unique image, which can be a crucial differentiator in today's hypercompetitive job market. This article's two main objectives are: to present an evidence-based approach to developing the self-awareness component of a personal brand, and to analyze the impact of the assignment on student learning…

Few, if any, marketing students are adequately prepared to conduct a thorough job search that will lead them to enjoyable, meaningful employment upon graduation. We present a method we have used in several classes that helps demystify the job search process for students. Using our approach, students have been able to discover their career passions…

Presents an instructional assignment--the development of a "Job Strategy Notebook"--designed to assist students in career planning and preparation for an effective job search campaign. Offers ideas for assignments as well as sample forms dealing with skills/interests, resumes, career information, company research, and interviews/company visits.…