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Direct linkMills, Adam J.; Robson, Karen; Pitt, Leyland F. – Journal of Marketing Education, 2013
Changing curriculum content requirements, based on shifting global perspectives on corporate behavior and capitalism as well as business school accreditation requirements, mean that many marketing instructors have attempted to introduce discussions of organizational ethics, corporate social responsibility, and corporate governance into their…
Descriptors: Cartoons, Social Responsibility, Corporations, Teaching Methods
