The practice of "memes" -- taking an image from pop culture and adding humorous or inspiring text to it -- are an opportunity for marketing practice. We posit that memes also provide an innovative technique to help students become more engaged in marketing classes. We propose requiring students to submit one or more graded homework…

Unmotivated, underachieving students pose a huge challenge for teachers. One way to motivate and stimulate student interest in a topic is to use humor. Humor can help students make new connections in learning and improves retention of information (Garner 2006). In this article, the authors describe how they integrated art and literature with…

Utilizes a 1775 political cartoon as the centerpiece of a lesson on political controversy and violence in Colonial America. The cartoon, printed in Britain, lampooned the coercive measures directed at Tory merchants. Learning activities include an extensive analysis of the cartoon, discussions, and timelines. (MJP)