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Peer reviewedKallendorf, Craig; Kallendorf, Carol – Journal of Business Communication, 1984
Reorganizes Aristotle's system of topics (as presented in Cicero's "Topics") to provide a useful tool for corporate speechwriting. Illustrates with a case study how a modern speechwriter/speaker might use the topics to develop a subject fully. (PD)
Descriptors: Business Communication, Case Studies, Classical Literature, Persuasive Discourse
