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The Nutrition Message & the Mass Media.
Development Communication Report, 1977
Three articles are bound by two assumptions: (1) mass media can play a key role in nutrition education in developing nations, and (2) the full potential of mass media nutrition education programs will not be realized until project evaluation becomes more rigorous. Mark Rasmuson traces the evolution of mass media in nutrition education and…
Descriptors: Case Studies, Change Agents, Change Strategies, Developing Nations