How does an educator ensure that an audience is receiving an intended message? Further complicating this matter, what happens if the audience members' primary language differs from that of the presenter and the use of an interpreter is not feasible? We explore these questions through a case study based on our experience as three Extension…

Viewing of online videos and television segments has become a popular and efficient way for Extension audiences to acquire information. This article describes a unique approach to teaching on camera that may help Extension educators communicate their messages with comfort and personality. The S.A.L.A.D. approach emphasizes using relevant teaching…

Online and off-site educational programming is increasingly incorporated by Extension educators to reach their clientele. Models such as the flipped classroom combine online content and in-person learning, allowing clients to both gain information and build peer learning communities. We demonstrate how video documentaries used in traditional…

The case study addressed in this article illustrates the value of continuous response measurement (CRM) for testing and refining messages produced for distribution to Extension audiences. We used CRM to evaluate the responses of Extension educators and Natural Resources Conservation Service technical service providers to a video describing…

As Americans shift their work and leisure activities online, Extension seeks to remain viable by delivering programs through a website known as eXtension. eXtension is predicated on the voluntary labor of Extension specialists and educators who form Communities of Practice to create and deliver content through the website. Evaluation of eXtension…