Purpose: This study aims to understand the perception of young people regarding different communication strategies to promote proenvironmental disposal behavior. Based on the attention-interest-desire-action (AIDA) model, the study analyses how university students react to different communication approaches used by a university aiming at the…

Color vision deficiencies affect approximately eight percent of the male population (Birch & Chisholm, 2008; Cole, 2007; Jenny & Kelso, 2007; Neitz & Neitz, 2000), yet the condition is often overlooked in the educational setting despite the pervasiveness of color in the school (Suero et al., 2004). The purpose of this study was to…

The IADIS CELDA 2012 Conference intention was to address the main issues concerned with evolving learning processes and supporting pedagogies and applications in the digital age. There had been advances in both cognitive psychology and computing that have affected the educational arena. The convergence of these two disciplines is increasing at a…