Explains that the battle to protect a corporation's image is critical during a crisis. Examines Toshiba's decision to sell weapons technology to the Soviet Union. Relates how the concept of "apologia" was used for insight into Toshiba's handling of the crisis. Argues that public relations in an image crisis is a battle for…

Examines cultural and personal values constraints on apologia through a case study of Governor Ray Blanton's apologia. Applies Bitzer's concept of functional communication and extends Jamieson's concept of the constraint of antecedent genre upon the rhetorical situation, examining of the impact of a speaker's antecedent rhetorical style upon later…

Illustrates both the need and a reasoning method for normative social ethics in communication by applying Reinhold Niebuhr's concept of justice to advertising as a preliminary case study. (KEH)

A study examined the trial of People v. Tien (two Vietnamese brothers named defendants in an assault case). In order to understand better the relationship between supportive speech acts and credibility, the study examined how the attorney elicited vivid testimony. One of the ways in which an attorney yields control of testimony to a witness is by…

A qualitative case study examined professor perceptions of the influence of race on the establishment of credibility in the classroom. Non-participant observation and semi-structured interviews elicited participant-generated conceptualizations of credibility of three Black and three White professors in the Northwest. Results indicated that…

Case study confirms that a teacher's classroom communication behavior is affected by concerns about communication. Identified three types of teacher concerns about communication--self, task, impact--and then established a relationship between these concerns and patterns of behavior. (PD)

Karaoke (singing along to music videos) has swept Taiwan with such force that many people go to singing schools to improve their singing. Three cases in this paper demonstrate how the ethos, or credibility, of the singer is a combination of initial and derived ethos. Who the singer is tends to determine how much attention he or she receives…