Argues that, as the category of "technical products" has expanded and the public's enthusiasm for such products has lessened, marketing writers have begun to reconsider their approaches to technology in ads. Studies two technical ads in detail, and compares the ways in which they portray technology. (SR)

Documents the progressive spelling strategies and improvement of one third-grade student over the course of eight drafts. (HTH)

Examines three articles written jointly by the same researchers and reporting the results of the same study in three different specialized journals. Points out the inadequacy of the current heuristic for analyzing audiences, and provides the basis for creating a different audience analysis heuristic based on rhetorical analysis of discourse. (HTH)

Focusing on the nature of revision in lyric poetry, a study investigated poets' writing processes. Primary data sources included poets' commentary, letters, recorded conversations, interviews, and essays. Two case studies were also conducted--an evaluation of two poets at work (one a novice and one an experienced poet) and a textual analysis of…

This study explored 22 ninth-grade English students' reading engagement and interpretation of a young adult multicultural novel dealing with biethnic identity development. The descriptive multicase study charted students' literary engagement in an urban technology magnet school and a rural Hawaii high school. The research question was: What are…

Observations of a 12-year-old boy provide an in-depth look at the writing of a successful adolescent writer, as it developed over a 2-year period. The subject was interviewed once a week in his home. In addition to the information obtained in interviews, his texts were analyzed for formal features. Three factors emerged as particularly…

Children and young people are increasingly performing a variety of writing tasks using computers, with word processing programs thus becoming their natural writing environment. The development of keystroke logging programs enables us to track the process of writing, without changing the writing environment for the writers. In the myMoment schools…

Both the literature on adult learning and the literature on the composing process focus on students and their behaviors rather than on teachers and their methods or on curricular content and structure. The most productive teaching of nontraditional students and the most useful educational research about them begins with the students themselves,…