The current paper primarily aims to investigate and interpret the observations, perceptions, and experiences of an effective school's principal through a qualitative approach. The study was designed as a case study. The participant of the study was a primary science education teacher with 17 years of experience in the profession who has been a…

Knowing is an enacted, communicated process that is difficult to observe, let alone manage, in organizations. Communities of practice (CoPs) offer a productive solution for improving knowledge and knowledge management, but the communicative processes that enact CoPs have not been explored, leaving CoPs as an organizational black box. This research…

Explores the discourse on working knowledge that subject matter experts use with technical communicators to represent work in organizations. Focuses on the narrative authority of speakers in the discourse process because participants constructing task representations bring distinct viewpoints to the documentation process. Studies imperative…

This paper considers the ongoing debate between two organizations (National Association of Scholars and Teachers for a Democratic Culture) in higher education. The rhetorical positions of each side resemble those of the "cold war" between the United States and the Soviet Union of the 1950s and 1960s where each side created a mirror image…

Describes a case study of an organization that recently began implementing W. E. Deming's Total Quality (TQ). Finds and discusses five framing devices used in routine work conversations between leaders and members to implement the TQ vision: communicated predicaments, possible futures, jargon and vision themes, positive spin, and agenda setting.…

Describes the context of the Valdez disaster in terms of an organizational crisis. Discusses the nature of scientific argument and the norms of scientific ethos as they represent an appropriate standard for measuring the ethics of profit-seeking organizations during times of crisis. (NH)

Examines the public discourse of McDonald's and the Environmental Defense Fund's alliance. Shows that both partners drew from the emerging discourse of market environmentalism and from the older paradigm of command and control. Argues that this rhetorical ambivalence is emblematic of the contemporaneous sociopolitical conflict over how the…

Presents a critical-interpretive case study of an organization that illustrates the communicative accomplishment of organizational power. Details how the managing ownership espoused a rhetoric of self-directive management which obscured conflicting political interests and relations of power. Demonstrates the difficulties organizational members…

Focuses on the contrasting discourse practices and occupational cultures of engineers and marketing representatives. The article argues that strong occupational cultures have different value systems and discourse practices. The article stresses the need for an interdisciplinary approach combining linguistic and cultural analyses to reduce…