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Spais, George S. – International Electronic Journal for Leadership in Learning, 2005
The major objective of this study is to identify a methodology that will help educators in marketing to efficiently manage the design, impact, and cost of case studies. It is my intention is to examine the impact of case study characteristics in relation to the degree of learner involvement in the learning process. The author proposes that…
Descriptors: Program Effectiveness, Business Administration Education, Case Studies, Educational Methods