This book discusses teacher evaluation and how it can provide the foundations for professional development. The editors and contributors illustrate how teachers with varying levels of expertise, experience and learning needs can benefit from differentiated evaluation and professional development designed to help them reach their full potential.…

This case study research explored options for improving trust between journalists and their communities within the boundaries of collegiate community journalism education. Data collected from students who completed a community journalism class, the instructor of that class, and journalism professionals who engaged with the class was analyzed using…

Individuals and teams engaging in the scholarship of teaching and learning (SoTL) in multidisciplinary higher education settings must make decisions regarding choice of research methodology and methods. These decisions are guided by the research context and the goals of the inquiry. With reference to our own recent experiences investigating…

This highly readable text demystifies the qualitative research process--and helps readers conceptualize their own studies--by organizing the different research paradigms and traditions into coherent clusters. Real-world examples and firsthand perspectives illustrate the research process; instructive exercises and activities build on each other so…

Still photography can help portray educational programs for description and evaluation. There may, however, be problems with this method. Photographic images idealize the subjects; the framing is arbitrary, lends importance and veracity at the same time it levels an event to a very thin slice of reality. The evaluator-photographer may have…

Former presidential press secretary Larry Speakes' confession that he manufactured a quote for President Reagan at the November 1987 summit in Geneva, Switzerland, created a firestorm which cost Speakes dearly, raised serious problems about the ethics of public relations practitioners, and contained broad implications for the profession. A study…

Describes the counselor role in crisis management, ethical guidelines, and how crisis management affects professional credibiltiy, time management, and the life of the counselee. (BL)

Illustrates both the need and a reasoning method for normative social ethics in communication by applying Reinhold Niebuhr's concept of justice to advertising as a preliminary case study. (KEH)

Presented are two case studies on the perspective of the history of science. Provided are the contributions of 12 famous scientists with their historical illustrations and diagrams. Five conclusions are drawn from these studies. (YP)

The Advertising section of the Proceedings contains the following 18 papers: "The Birth of Adwatches: Political Advertising Becomes Front-Page News" (Jennifer Greer); "A Cross-Cultural Comparison of the Effects of Source Credibility on Attitudes and Behavioral Intentions" (Kak Yoon, Choong Hyun Kim, and Min-Sun Kim);…

Describes a procedure that sensitizes counselors to cultural data in assessment and case conceptualization. The Multicultural Assessment Procedure (MAP) entails identifying cultural data through multiple methods of data collection, interpreting cultural data to formulate a working hypothesis, incorporating cultural data with other relevant…