The purpose of this paper is to detail an exploratory case study which highlights a process to modernize an undergraduate marketing curriculum by incorporating aspects of digital marketing and analytics in all courses. In comparison to most other university models that offer, at best, one course in digital marketing, this paper details a blueprint…

Electronic Assessment (E-Assessment) also known as computer aided assessment for the purposes involving diagnostic, formative or summative examining using data analysis. Digital assessments come commonly from social, academic, and adaptive learning in machine readable forms to deliver the machine scoring function. To achieve real-time and smart…

This article presents evaluation data regarding the MAPIS3 architecture which is proposed as a solution for the data-transfer among various tools to promote flexible collaborative learning designs. We describe the problem that this architecture deals with as "tool orchestration" in collaborative learning settings. This term refers to a…

In parallel to the improvements experienced in information and communication systems in recent years, any use of Internet, especially the social networks by children and adolescents has been noticed to be increasing gradually. Use of social networks that starts at early ages has exposed children to some dangers. For that reason, the responsibility…

Purpose: The purpose of this paper is to propose the use of case studies in teaching an undergraduate course of Internet for Business in class, based on the revised Bloom's taxonomy. The study provides the empirical evidence about the effect of case-based teaching method integrated the revised Bloom's taxonomy on students' incremental learning,…

Humanity has entered an era where computing technology is virtually ubiquitous. From websites and mobile devices to computers embedded in appliances on our kitchen counters and automobiles parked in our driveways, information and communication technologies (ICTs) and IT artifacts are fundamentally changing the ways we interact with our world.…

CBT (computer-based training) can benefit from the modern multimedia tools combined with network capabilities to overcame traditional education. The objective of this paper is focused on CBT development to improve strategic decision-making with regard to air command and control system for NATO staff in virtual environment. A conceptual design for…

The paper describes an approach to the sustainable introduction of IT in developing countries based on international collaboration between students taking the form of a knowledge bridge. The authors consider the challenges for introducing information technologies in developing countries; one of these is lack of reading materials ultimately leading…

In today's hypermedia landscape, youth and young adults are increasingly using social media platforms, online aggregators and mobile applications for daily information use. Communication educators, armed with a host of free, easy-to-use online tools, have the ability to create dynamic approaches to teaching and learning about information and…

In this research, we explore the impact on teachers of implementation of the Faculty Student Knowledge-Sharing Platform (FSKSP) in their college. Specifically, we focus on the effect on those teachers of the need to share publicly their knowledge and teaching material as the result of FSKSP implementation. In addition, we report the experience and…

Various systems development life cycles and business development models have been popularized by information systems researchers and practitioners over a number of decades. In the case of systems development life cycles, these have been targeted at software development projects within an organization, typically involving analysis, design,…

This dissertation examines the impact of internet technologies on the field of health communication. Access and use of health communication technologies has and will continue to become increasingly important to manage and treat chronic conditions and other ailments, particularly in the context of health care reform that promotes improved quality…

Introduction: We define the results list problem in information search and suggest the "associative index model", an ad-hoc, user-derived indexing solution based on Vannevar Bush's description of an associative indexing approach for his memex machine. We further define what selection means in indexing terms with reference to Charles…

Research has indicated that the integration of wikis in higher education is very challenging. The present article focuses on the tensions emerging from the integration of a wikibook as a required assignment in an undergraduate course. Drawing on data from a case study, the article uses Activity Theory as a theoretical framework in order to…

Educators and students living in the digital age are faced with complex problems that are forcing them to seek collaborative solutions. These problems can be addressed through the successful application of digital technologies and pedagogies that enhance the educational, social and economic prospects of students. The main aim of this study was to…