This volume posits the existence of a gap between theory and practice in rural-development efforts involving communication media and provides suggestions for integrating the efforts of theoreticians and practitioners. Chapter one briefly reviews the development of theoretical concepts about the nature of communication and the use of communication…

Examines the programing and audiences of two small rural commercial radio stations in the Jordan and Punata provinces. Shows how these stations have interacted with the local culture and how they offer significant potential for development. (PD)

Communication planning in developing countries is discussed in individual articles on theory, knowledge production and utilization, planning at the regional level, software, and rural development. A nutrition education project and three experiments in developing educational materials with feedback from villagers in Africa are described in the…

When considering what type of communication is required for development, the conventional answer of diffusion of technological innovation for modernization and growth is inadequate. Daniel Lerner and Everett Rogers describe traditional people as the greatest obstacle to development. Paulo Freire perceives communication as an instrument for…

These profiles contain brief case studies showing how communication media are successfully used to support development projects in a variety of fields and international settings. Projects listed emphasize agriculture, health, nutrition, population, education (primary and middle grades, adult, and distance), and integrated development. Project…

The 1974 volume of the World Book of Education expresses the extreme imbalance in welfare levels and the educational gap between urban and rural populations. The enormous problems involved range from essential "transformationist" viewpoints to more "gradualist" orientations. The interrelationship of technology, research,…