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Direct linkSundstrom, Malin; Hagberg, Johan – Industry and Higher Education, 2010
This paper describes the planning, implementation and outcome of a graduate-level consumer behaviour course taught in autumn 2008 at the University of Boras in Sweden. The course was jointly developed by marketing academics and business representatives in order to combine research-oriented studies with practical experience in a retail context. The…
Descriptors: Marketing, Foreign Countries, Case Studies, Consumer Education
Wood, Randy M.; Rogers, Rob; Yancey, Gaynor – Middle School Journal (J3), 2006
A university education professor invited an urban middle school principal to "give me 50 of your most academically challenged students who need additional support to be educationally successful." What followed is an ongoing lesson in how achieving educational success is a family and community affair. One community-based middle school's attempt…
Descriptors: Middle Schools, Program Development, Curriculum Enrichment, English (Second Language)
