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Jameson, Daphne A. – Business and Professional Communication Quarterly, 2014
When Chiquita Brands considered relocating its corporate headquarters, competing cities started Twitter campaigns to influence the decision by communicating directly with the chief executive officer. As he used the new microblogging channel, some of his previously private communication became public, some personal communication became…
Descriptors: Business Communication, Communication Strategies, Social Networks, Web 2.0 Technologies