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Direct linkHurvitz, Lori A. – ProQuest LLC, 2010
Colleges and universities rely on alumni involvement to enhance institutions and donations from alumni to subsidize the cost of operating the institution; however, institutions cannot expect that students automatically learn how to be good alumni simply by attending college. Students must be taught this skill in a similar fashion to how they learn…
Descriptors: Fund Raising, Prosocial Behavior, Alumni, Student Experience
