Leaders in higher education regularly find themselves at the intersection of change, torn between their institution's history and culture, the intrinsic value of education, market needs, and the desires of alumni, current, and prospective students. Higher education is often labeled reluctant to change, and many believe any change initiative not…

This article examines the development and implementation of a strategic cultural change program from a case study perspective. Initially, the article describes how the program was developed, including an explanation as to how a communication component was integrated into the program from inception. This integration helped reduce the anxiety that…

This ethnography documents how the message of sustainability was interpreted and communicated through a sustainable agricultural (SAG) program at an American higher education institution. The ethnography documents the evolution of the program as the program tackled obstacles and accomplished its goals during the initial phases of the program's…

Three case studies of university communication audits are presented to illustrate recommendations and changes implemented in institutional communication as a result of the audit. (JMF)

This book is designed as a basic guide to the development of effective school public relations programs. The author provides guidelines for setting up effective communication strategies and presents ideas for spreading good news as well as for dealing with problems. One chapter focuses specifically on the difficult communication problems presented…

The Delphi technique was used for improvement of the office administration program at Mount Saint Vincent University (Nova Scotia). The technique made it possible to obtain opinions from five diverse groups at relatively low cost and effort. The study determined that the program should focus more on office technology and information management…

This publication is fifth in a series of technical assistance papers intended to assist Federal agency personnel in the design and implementation of executive personnel management programs. This document focuses primarily upon team building, one of a variety of techniques of organization development designed to improve the way in which work is…

Basically a means by which a group of people can come together and share their experiences of a common set of events, this processing technique provides a mechanism that can be used for various purposes, including information sharing, informal assessment of ongoing projects, overcoming language problems, and staff development. Among those programs…

In 1994, the information technology organization at Indiana University, Bloomington, undertook a major computing technology conversion that affected 40,000 people. The project is described, and factors contributing to its success are discussed, including system architecture, marketing and customer communications, and migration of information…