The rapid evolution of digital marketing, characterized by the surge in digital channels and data, has amplified the demand for graduates specialized in digital marketing analytics (DMA). Yet, marketing educators contend with insufficient theoretical guidance and practical pedagogical methods in the course design that aligns with industry…

This article tests the project-based research model by analyzing the processes and outcomes of a partnership between a grassroots environmental organization promoting community-based sustainability practices and a series of university-based capstone courses. We begin by contrasting scientist-driven and community-based approaches to sustainability.…

The study of entrepreneurial learning in schools has been widely reviewed, however, is limited to aspects of the theory. This study aims to find out how to teach entrepreneurship education in culinary schools. This study used a qualitative approach with case studies design. The result revealed that: (1) entrepreneurship education is considered…

Research from the field of non-formal education (NFE) in youth work emphasises the central role of experiential learning and learning in groups. The present paper aims to research teaching methods and teaching forms in NFE in youth work. The research sought to answer the following research questions: 'What teaching forms can be found in NFE for…

The current political climate has created urgency around civic education. The authors argue that educators can best seize the moment by infusing authentic activities and experiences in content studies. They provide an example of one such hybrid instructional model from Democracy Prep Public Schools.

In this article, the authors provide a new approach to massive open online course: project based case learning. Although there are many online teaching websites, such as Coursera and Edx, most of the courses are video based. That is, students learn knowledge through watching lecture videos. This method may apply to theoretical subjects, but for…

In the strategic management course, students select, analyze, and present viable future alternatives based on information provided in cases or computer simulations. Rather than understanding the entire process, the student's focus is on the final presentation. Chickering's (1977) research on active learning suggests students learn more effectively…

Reflective observation is an important component of experiential learning that allows students to draw meaning from their experiences and incorporate that meaning into new learning conceptualizations. However, the present study indicates that business educators rarely incorporate reflection after concrete experiences into curricula. This research…

This article presents a case study of a "Sociology of Food" course premised on issues of social justice and ethical and sustainable food practices. Through sustainability-inspired service-learning projects, students learn about the consequences of the industrial food system (e.g., farm-to-plate issues, local and organic options, animal…

The arts animate learning because they are inherently experiential and because of their potential to develop creative and critical thinking skills in students. These same skills are valued in science, technology, engineering, and math (STEM) education, but the arts have not been consistently included in STEM lessons. We transformed our STEM…

The International High School at Langley Park (IHSLP) opened during the 2015-2016 school year. By the fourth year of operation, the school will be home to 400 English language learners (ELLs) new to the United States. Working in partnership with the Internationals Network for Public Schools, the school is designed around the "HELLO…

The purpose of this study was to explore how students described the curriculum in the Introduction to Food Production class and how they perceived the curriculum prepared them for their future in the hospitality industry. The exploratory questions that guided the study were how do students describe the experiential learning curriculum in the…

A high-impact practice is to incorporate experiential learning projects when teaching difficulty subject matters so as to enhance students' understanding and interest in the course content. But, there is limited research on how to design and execute such projects. Therefore, we propose a framework based on the processes described by the Project…

This paper reports on an evaluation of a funded undergraduate project designed to enable student business start-up. The programme, entitled "Beta", provides undergraduate students with £1,500 of seed-corn funding. The key objective of the project is for the participants to exit it with a viable and legal business entity through which…

One of many educational challenges in higher education is to combine theory with the practical knowledge that students need to have learned upon graduation. Most business schools in North America address this issue by using case studies. In the business area of internet marketing, learning by analyzing case studies does not create the excitement…