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Direct linkGoff, Jay W.; Lane, Jason E. – College and University, 2008
There is little doubt about it: Colleges and universities are reluctant to change. They are large and diffuse organizations with few clear lines of control. Yet the external environment in which colleges and universities operate is changing quickly. The changes make it essential for institutions to implement at least some aspects of strategic…
Descriptors: Enrollment Management, Strategic Planning, Organizational Change, Organizational Culture
