For libraries to succeed, a clear understanding of what services are in demand is necessary. The SWOT analysis technique for evaluating an organization's strengths, weaknesses, opportunities, and threats is examined, and barriers to effective diagnosis are discussed. (AEF)

Discusses issues of quality in public libraries in light of changes in services resulting from social and economic changes. Highlights include quality strategies, the customer service revolution, anticipating new markets, defining library values and missions, information technology, training staff for the future, funding, partnerships, and…