Describes the use of job enrichment techniques as tools for increased productivity and organizational change. The author's motivational work design model changes not only the job design but also structural elements such as physical layout, workflow, and organizational relationships. Behavior change is more important than job enrichment. (MF)

Change programs in agriculture, business, and communities, resulting from a culture-centered approach called "normative systems", are described. Culture is defined as a network of norms of behavior. A four-phase process for achieving changes in culture (norms) is presented. (MF)