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Tisa, Benedict – 1979
The purpose of the document is to present ideas as guidelines for developing communication strategies to use in promoting change in rural Bangladesh villages. It gives hypothetical examples to show how communication material can be developed; offers a schematic design meant to show how communications personnel can function within the framework of…
Descriptors: Audiovisual Aids, Audiovisual Communications, Behavior Change, Change Strategies
Findlay, E. Weldon – 1981
Selected concepts and theoretical orientations were identified and applied to the Guelph Rural Development Outreach Project, formed in 1976 to give leadership in the evolvement of a more comprehensive and integrated approach to rural development in Ontario. Huron County (a traditional rural agricultural area), Halton Region (an area characterized…
Descriptors: Adoption (Ideas), Change Agents, Change Strategies, Community Development
