Because of the importance of early usage of career counseling and other services offered by career services centers, students should begin using these services during their freshman year. While research has shown some correlation between marketing messages and students' intentions to use career services, no research has been done to identify which…

Analysis of classroom use and utilization data provides essential information for strategic space planning. However, efforts to improve use and/or utilization metrics can be thwarted by ingrained cultural practices, campus politics, lack of understanding, failure to recognize the impact to programmatic needs, absence of a coordinated campus…