Boys and girls (10-11 years) responded in a speed task faster in the presence than absence of an audience. Children were faster with the same-than opposite-sexed audiences. The results were discussed in terms of same-sex competitive motives, sex-stereotypes, and opposite-sex distractability. (Author)

A model for the analysis of simple human conceptual behavior, based on the apparent similarities of human conceptual behavior and that of infrahuman subjects, is developed. A minimum definition of conceptual behavior is given: A single response, verbal or nonverbal, under the discriminative control of a group of stimuli whose parameters are…

This paper assesses advertising effects on children and adolescents from a social learning theory perspective, emphasizing imitative performance of vicariously reinforced consumption stimuli. The basic elements of social psychologist Albert Bandura's modeling theory are outlined. Then specific derivations from the theory are applied to the problem…