The Committee on Children's Television (CCT) and five commercial television stations in San Francisco designed and broadcast television messages for children to help them to develop healthy eating habits and sound consumer skills. Surveys showed that: 1) children aged 9-13 spent about $10 per month, mainly for toys and sugar-related snacks; 2)…

Media Panel is a research program directed toward media habits, causes and effects of TV use among children and adolescents, and viewer/media interaction in general. Results of this longitudinal study from 1970 to the present are presented in three sections focusing on the early work of the group, the preschool panel, and the primary school panel.…

This report describes the first wave of a research project investigating both the mass media behavior of adolescents in size and character of consumption, and their relations with the TV content consumed. This longitudinal study examines 11- to 15-year-olds through the use of specially developed scales and other traditional measures. Included are…

Concludes that television is a medium that embodies a code of its own, combining auditory and visual conventions, just as print a language is a conventional code. These codes enhance each other in some ways that assist the process of learning to read. (Author)

Describing community cable as television's best chance at zeroing in on the needs and interests of a specific local audience, as well as a fertile environment for breeding a new variety of children's television, this handbook discusses the potential of and issues and factors involved in local programming. Topics addressed are why community cable…

This final report describes the activities and outcomes of OPTICA (Our Path Together Initiating Cultural Access) programs. For each program an information sheet indicates the goal, total participation, status of the goal, and activities of the program. Programs included: (1) Hands On: ASL Creative Story Telling, a program that used children's…

A summative evaluation of a unique television experience for children is presented in this document. Vegetable Soup, a multi-ethnic television series, is designed to reduce the adverse effects of racial prejudice. A major focus of the program is to assist elementary school children in the development of genuine appreciation of members of all…

This selective report on the celebration across the country of the Year of the Young Reader (YYR) by the Library of Congress and its partners has a two-fold purpose: to provide a chronological review of the events, projects, and activities that made the campaign effective; and to stimulate thinking on how to give the next campaign, "1991--the…

This report provides descriptive information on the research, demonstration, and evaluation programs of the Office of Child Development during fiscal year 1974. An overview describing the role, function, and long range goals of the Office of Child Development is presented. Specific research, demonstration, and evaluation projects (both…

This report provides descriptive information on the Research, Demonstration, and Evaluation Program of the Office of Child Development (OCD) for Fiscal Year 1976. An overview describing the mission, function and long range goals of the OCD is included along with a discussion of the Research, Demonstration and Evaluation Program and its activities…