Children's television programs broadcast on Saturday mornings (7:00am-12:00pm) on CBS, NBC, ABC, and Fox networks were examined for gender and ethnic representation. For a sample of programs during the 1995/96 television season, raters counted the number of males and females, and the number of Caucasians, African-Americans, Hispanic-Americans,…

This study assessed the educational and informational television programming provided by four major networks, ABC, CBS, NBC, and Fox. Assessed were 29 children's television programs during the 1995-1996 season. Programs were videotaped from 7:00 a.m. to 12:00 p.m., a time frame when children are most likely to be in the viewing audience. A content…

Children's visual attention to, and comprehension of, a television program was measured. A total of 64 children, equally distributed by sex, with 32 in kindergarten and 32 in fifth grade, were randomly assigned to one of four treatment conditions that crossed two levels of content cues with two levels of sound effects. The content cue conditions…

Discussion of comprehension and attention processes of children viewing television programs highlights a study that was conducted to examine the potential impact of sound effects on children's visual orientation to television programs which varied in the rate of program pace. Results for four treatment groups of preschool children and fourth…