Studies were conducted with more than 10,000 children to determine the types of programing most popular with that audience, their attitudes towards science, and the techniques that maximize the appeal and comprehensibility of science material on television. Research results guided the development of the new PBS series, 3-2-1 Contact. (MER)

Most children spend more time with media than in school and much more time with media than in meaningful conversation with their parents. Recent research demonstrates how the media act as powerful influences on children's development--on their behaviors, attitudes, language, and values--from the earliest ages. This booklet is intended to help…

This report discusses research related to the educational potential of 3-2-1 CONTACT, a PBS (Public Broadcasting Service) series on science and technology, which was produced by the Children's Television Workshop for a primary target audience of 8- to 12-year-olds in both home and school settings. Conducted over a 6-year period (1977-83), this…

Describes study that investigated whether a new children's television series on mathematics, "Square One TV," produced primarily for an at-home audience, could be repurposed for elementary school classroom use. Teacher and student characteristics and attitudes are examined, teacher-led activities using the edited videocassettes are described, and…