Investigates the effects of various programing strategies, commonly employed by the television networks, on program popularity for children. Strategies include counterprograming by type, block programing by type, inheritance effects, starting time, program familiarity, and character familiarity. Confirms the effects of starting time and program…

This study investigates pro-social and anti-social behaviors portrayed on prime time and Saturday morning television during the 1975-76 season. An initial review of relevant research in this behavioral area is followed by a description of the basic content categories for pro-social and anti-social behaviors, motives and consequences of these…

Implementation of the first U.S. television program rating system based on identifying content that could be viewed by specific age groups began in January, 1997. This exploratory survey examined the context of how young people responded to the ratings system. Participating in the May 1997 survey were 462 students in fourth, eighth, and tenth…