Reports on three types of separation techniques used by networks to assist children in distinguishing between programs and commercials. Results indicate that children were unable to make effective program/commercial distinctions on the basis of any of the network separators. (PD)

A brief case study illustrates the role of formative research in the design of Health Minutes, a combined television, radio, and print campaign produced by the Children's Television Workshop to promote improved health practices. (LLS)

Notes that not the least of conditions contributing to the bond of researcher producer cooperation is the challenge of calling into question widely held beliefs about children and how they learn, particularly where the possibilities for using television are concerned. (Author/AM)

This study of children's understanding of commercial audio and video network techniques which are designed to communicate the balanced breakfast concept indicates that children show a general lack of concept understanding. Thirteen references are cited. (Author/MER)