A conceptual model of how children process televised information was developed with the goal of identifying those parameters of the process that are both measurable and manipulable in research settings. The model presented accommodates the nature of information processing both by the child and by the presentation by the medium. Presentation is…

This paper discusses research on the effects of formal features of television programs on children's attention, comprehension, and social behavior. Formal features are defined as visual and auditory events which are not primarily a part of the content or message. Three models of the influences of form and content are discussed: (1) the…

Children's attention to and comprehension of television programs were studied by comparing the effects of viewing continuous stories (i.e., those with meaningful plots brought to resolution) and magazine-format programs containing unrelated bits of entertainment. Effects of program pacing were also studied. Multiple programs, differing in content,…

Followed up on 570 adolescents studied as preschoolers. Found that preschoolers' viewing of educational television programs was associated with achieving higher grades, reading more books, placing more value on achievement, exhibiting greater creativity, and behaving less aggressively as adolescents more consistently for boys than girls. Found…